About the Book
More than just another book on branding, ForwardFast is one of the first and only guides to creating health, science, and technology brands. After reading what Mark Stinson presents in ForwardFast, you’ll be able to leverage his experience and skills in medical marketing, advertising, education, and communications — all to help create your own brand. And because it’s a workshop-in-print, ForwardFast gives you the tools and the examples to make the principles of brand innovation more practical and actionable.
About the Model
You can start putting brand innovation to work with the 6 steps of the ForwardFast model. You’ll discover how to:
- Define both a quality offering and a quality experience
- Understand what positive brand associations you can create
- Learn what your logo really stands for - and the attitude it projects
- Shift from brand memorability to brand loyalty
About the Author
Mark Stinson is “The Brand Innovator” — a persuasive writer, dynamic presenter, and skilled facilitator. His consultancy, STINSON Brand Innovation, serves clients in all sectors of health, science, and technology. Mark conducts branding workshops, product development initiatives, business development presentations, and teleseminars.
Mark’s career in marketing, communications, and branding spans some 30 years. Previously he served as president & chief creative officer of a major independent healthcare communications firm. His experience also includes positions as managing partner of an Omnicom medical ad agency and creative director of a national business–to–business ad agency.
Mark received a communications degree from Louisiana State University. He and his wife Jenny divide their time between homes in the Chicago neighborhood of Roscoe Village and in Boise, Idaho.
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