About the Book
More than just another book on branding, ForwardFast is one of the first and only guides to creating health, science, and technology brands. After reading what Mark Stinson presents in ForwardFast, you’ll be able to leverage his experience and skills in medical marketing, advertising, education, and communications — all to help create your own brand. And because it’s a workshop-in-print, ForwardFast gives you the tools and the examples to make the principles of brand innovation more practical and actionable.
About the Model
You can start putting brand innovation to work with the 6 steps of the ForwardFast model. You’ll discover how to:
- Define both a quality offering and a quality experience
- Understand what positive brand associations you can create
- Learn what your logo really stands for - and the attitude it projects
- Shift from brand memorability to brand loyalty
About the Author
Dear Clients & Friends:
I’m pleased to share with you the news that I have joined GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world.
For the past 7 years as President of Stinson Brand Innovation, I have enjoyed building a brand consultancy for health, science, and technology products. Now with my integration into GSW Worldwide, we will be able to expand these brand strategy and account planning capabilities.
As of May 1, 2011, I moved my operations to the GSW Worldwide office in Columbus, Ohio, where I serve as Senior Vice President of Account Planning to lead the strategy and branding process for current and new clients.
I’m excited about joining such a well recognized and admired agency as GSW Worldwide. Our approach is aligned with the culture and branding philosophy of GSW Worldwide, so I believe our combination has a lot to offer clients. I see it taking our tools to a whole new level.
Thank you to our most valued clients and supporters who played a part in Stinson Brand Innovation over the years. And we look forward to working with you in the future at GSW Worldwide.
New email: firstname.lastname@example.org